Trubar isn’t just a protein bar. It’s a protein bar that actually tastes like dessert. They came to Dobbino for a creative platform that would reintroduce them to the world in a crowded market. Because this protein bar isn’t just for fitness freaks and outdoor enthusiasts. Trubar is made for everyone of us, and for everyone of our moods.
They ended up choosing my concept, Fit For Every You, and implemented it across their social channels. So, if you see Trubar at the store, go ahead and put it in your cart, because Trubar is fit for you.
Creative Director: Daniel Cobb
Copywriter: Preston Thompson
