When Under Armour released an RFP to launch their new HOVR running shoe, the goal was to activate and elevate the UA Run Brand ethos in a crowded marketplace. To stand out and show that HOVR was a breakthrough innovative cushioning platform, we broke down the barriers that runners face to open up new worlds for exploration. This project at 160over90 won a 2020 PRO Award for best sampling or recruitment campaign. More details about that can be found right here.
HOVR Run Trial